From an article about the mobile phone market on The Register, in relation the the forthcoming iPhone:
Not everyone agrees the iPhone will be as successful as Jobs hopes, but Apple does seem to make the perfect bogeyman for the mobile phone industry. What could be more scary than an organisation capable of working in total secrecy, with a track record of creating highly desirable products, headed by a man who’s beaten cancer and an SEC investigation and comes equipped with a Reality Distortion Field that would make Darth Vader jealous.
Nice one!