I’ve always felt more comfortable buying digital goods outright if I wanted them. But lately, I’ve been subscribing to more and more services to get access to content. I think I’m now at the point where I’m close to being fully in the subscription model camp. It’s been a gradual transition. Much like the (fictitious) slowing boiling a frog metaphor I haven’t noticed until it was over.

The transition started with Apple Music. I subscribed to that when it was launched in June 2015. I first used it as a way to get access to new music in high quality from a safe and reputable source. But for a long time, I was still buying any songs or albums that I liked and wanted to have in my iTunes library.

Over the two years since the Apple Music launch, I’ve subscribed to several other services on an annual or monthly fee basis. My subscriptions list at the end of July 2017 now includes:

• Software subscriptions: 1Password, Pocket, Setapp, Office 365, Evernote, Grammarly, Parallels Desktop, FreeAgent, SocialChess, Chess 24, DropBox, iCloud Storage, RescueTime

• Film and TV Subscriptions: Virgin Media TV Large, NowTV, Netflix

• Other: Audible UK, Apple Music

That’s a lot of software service subscriptions. When you list them out, it shows that this is rapidly becoming the new model for digital sales.

I joined NowTV to get access to Sky Atlantic for Twin Peaks The Return. As a bonus, I also got access to Silicon Valley and Veep. Plus Westworld Season 1 will be available from 14th August. So NowTV is a keeper. I subscribed to Netflix to watch The Circle film as it didn’t get a UK cinema release, and I wanted to see it after reading the book. Discovered lots of other good content on Netflix that is well worth the modest monthly fee.

I think that NowTV and Netflix were the services that tipped me over into the subscription model camp. In the last few months, I’ve noticed that I’ve stopped buying albums on the iTunes Store. Rather I just add them to my library from Apple Music. Not sure this is a good thing for the artists. I wonder if the same thing will happen with films over time. I’ve just bought The Ghost in the Shell on iTunes. Will I stop doing that in future and just wait for films to appear on Netflix? Time will tell.

The one product area in which there hasn’t been a viable subscription model for me to adopt is for ebooks to read. I do subscribe to the Audible UK subscription service that gives a single audiobook of my choice per month. For ebooks, the biggest subscription service is Amazon Kindle Unlimited. I’ve looked at it in the past, but it didn’t have many of the books I wanted to read. I must have another look to see how many of the books I’ve read or bought this year are available there.